Many people think that global companies now rule the roost, and that the most we can do as citizens is to boycott their products in protest. They are profoundly mistaken. We are still free to choose – as individuals, as groups of like-minded people and through the power of our elected governments. What’s more, we can, to a large extent, pick and choose: unlike marriage, globalisation is not an either/or choice; it’s more like a supermarket where we can choose from the best the world has to offer.








